User research for retail Hub stores

Problem 

When a leading retailer launched hub stores in regional Australia, we explored ways to integrate the whole range into the small format store.

What we did

We facilitated research interviews with regional customers and learned about their perceptions when shopping at hub stores with a smaller product range.

Industry
Retail, eCommerce

Platform

Mobile, Desktop

Outcome

Re-designed the Click & Collect experience adopting an inter-store transfer process so customers could shop the whole range. Unstocked items were transferred from another store for pickup at the hub. Gave customers the choice to collect in one trip curtailing the high cancellation rates of 20% and boosting order fulfilment.

We would love to learn about you and what we can design and build together.

Email: info@amplifiiexperiences.com

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